Journalist, TV Anchor, Media entrepreneur & Film maker;
Chairman, Media Development Foundation& Asian College of Journalism.
Born on February 23, 1952 in Kerala, Sashi Kumar spent his school years in Bombay, Calcutta and Madras, the bulk of it in Madras. He completed his post graduation in history from Madras Christian College in 1975.
In the late seventies he was among the earliest Newscasters in English on Doordarshan, India's national TV network and, over the next decade, became a familiar face in TV households in India as news and current affairs anchor, film critic and producer and director of topical features on television. Among the weekly programmes he authored and presented were Money Matters, the first independent programme on the economy on Indian television; Tana Bana, a cultural feature; and Jan Manch, an interactive forum between Ministers in the government and a cross section of society. He has been the principal anchor of international conventions like the Commonwealth Heads of State meet in Bangalore, The Nonaligned summit in Delhi and the International Film Festivals of India for several years.
During the mid eighties he focused his critical and creative energy on a series of documentaries on international issues that were path-breaking because they provided an original and alternative perspective (as against the routine western view) to the troubled spots of the world. He traveled extensively to make these features, visiting the Soviet Union several times during the dismantling phase of 'glasnost' and 'perestroika'; East Germany (GDR) just before the collapse of the Berlin Wall; Romania in the immediate wake of the fall of Nicolae Ceausescu; several countries in eastern Europe to get a feel at first hand of the collapse of communism in that part of the world; several states in Europe and the USA for a mega feature on Disarmament and Development. He also produced a number of special features on the issues affecting South Asia covering Sri Lanka, Afghanistan, the Maldives. Most of these docu-features combined descriptive or illustrative visual footage with incisive and analytical interviews with the key players in each situation, and were telecast as a many-part series. He was considered something of television's Sri Lanka expert during the height of the fractious war on the island and the phase of the IPKF intervention.
Sashi Kumar's engagement with the television media began as a part of Doordarshan, initially as Newscaster and then as News and Current Affairs Producer.
He took a break from television, and into the print medium, between 1984 and 1986 when he was the first West Asia Correspondent of The Hindu daily and its sister fortnightly, Frontline . He opened the West Asia bureau of the publication in Bahrain and travelled extensively in the region covering the Iran-Iraq conflict, west asian (or middle east) politics, the Palestinian liberation struggle, the status of Indian labour in the gulf states and the developments in the GCC states.
In 1986 he returned to India enticed by reports of a more liberal dispensation in Doordarshan and an 'opening up' to producers outside. After a short six-month stint as General Manager with the Reliance owned Mudra Videotec, he took up an offer from PTI (Press Trust of India) to set up a television wing of the news agency. PTI-TV soon became the most prominent banner on Indian television and it was during these years, 1986 to 1992, that he produced the series of political and international docu-features that won him critical acclaim.
As founder President and CEO of Asianet:
By the late eighties the DBS (Direct Broadcast Television) technology was making its impact felt across the world and Sashi Kumar saw in it a long awaited opportunity for an independent initiative in the electronic media. He conceived the idea of an independent satellite television news channel run by PTI and took it to the board. However when, after several months, the board continued to be indecisive, he decided to take the plunge himself and, quitting PTI, launched Asianet, India's first satellite TV channel in the regional language, in late 1992. Telecasting in Malayalam, the channel was targeted at Kerala and the large diaspora of Malayalees in the rest of India and the Gulf states. Simultaneously he also launched Asianet Satcom, a cable company in Kerala that took up state-wide cabling using the electricity poles. Both these were pioneering steps in the evolution of independent Satellite TV and Cable in India.
The Asianet channel set new trends and standards in intelligent and wholesome programming that resisted the innate tendency of the medium to dumb down. Asianet Satcom was the first state-wide cable system in India.
As founder Trustee & Chairman of Media Development Foundation
& Asian College of Journalism:
In 1999 Sashi Kumar divested his stakes in Asianet. By then both the channel and the cable company had become hugely successful ventures. Sashi Kumar founded the Media Development Foundation as a nonprofit public Trust dedicated to excellence in journalism education and best practices in the profession. Along with his co-Trustees – Mr. N. Ram, Editor-in-Chief of The Hindu group of publications, Mr. N. Murali, Managing Director of The Hindu, Mrs. Radhika Menon, Publisher and Editor, Tulika books for children, and Dr. C.P.Chandrasekhar, Professor of Economics at the Jawaharlal Nehru University, Delhi – he set up the Asian College of Journalism in Chennai (www.asianmedia.org.in). The college has already acquired the stature of the premier institution of journalism education in the region, attracting the best students seeking to study journalism from across India and other countries in south Asia, and forging links with some of the best in the field like the BBC, Reuters, the Columbia School of Journalism in New York, and Cardiff and Westminster in the UK.
As film maker :
Even in the late seventies Sashi Kumar had been writing on films in The Hindu. His journalistic writing began with analytical views and reviews on the serious, new Indian and world cinema. He also introduced critical evaluation and comment on cinema on Indian television through his many international film festival coverages. Apart from his television documentaries and features, he scripted and directed a film in 16 mm on a friend fighting cancer titled 'Vijayalakshmi, the story of a young woman with cancer', and a science-fictional feature titled 'Nemesis-II'. Both were telecast on the national network.
In 2004 Sashi Kumar scripted and directed a full length feature film in Hindi titled 'Kaya Taran' (Chrysalis). The film deals with the crisis of identity in a multicultural society that turns continually volatile, and straddles the anti-Sikh carnage in the wake of the assassination of Mrs. Indira Gandhi in 1984 and the post Godhra anti-Muslim riots in Gujarat in 2002 (www.kayataran.com). It won him the G.Aravindan Award for the Best Debutant Filmmaker in India of 2004 and was selected for the Indian Panorama in the International Film Festivaoaat Goa that year and, subsequently, for various international film festivals. The film was the first ever Indian entry in the feature film section at the INPUT (International Public Television) Festival at Taipei in 2005.
He is the recipient of the Vijayaraghavan Memorial Award for contribution to Journalism, 2007
As a pioneer in the field, his advice is sought in television greenfield projects and he has played a key role in setting up the Malayalam TV channels Kairali and India Vision and the niche English channel on infrastructure and real estate, Real Estate TV
He is Member, Empowered Committee on Information, Communication & Technology (ICE), Prime Minister's Office.
He is India Director on the Board of Real News – Independent World Television.
He is a Trustee of the Elizabeth and Malcolm Adiseshiah Trust
He is member of South Asia Foundation- India Advisory Board
He is a Director on the Board of PANOS India.
He was Chairman of the Jury of the First International Video Festival of Kerala held in Thiruvananthapuram in May 2008.
He has written and lectured extensively on the media.
He has learnt, and is an avid rasika of, classical Carnatic music
He has experience in the theatre, having acted in and directed a number of plays as part of professional and amateur troupes in Chennai.
He likes reading and swimming and wishes he had more time for both.
Sashi Kumar is married to Radhika, a publisher of children's books, and they have two sons, Tushar and Tuhin.